Tuesday, January 17, 2012

Homepages for Every Budget

A homepage does not have to cost you 10000 EUR. One may be served well with an offer worth a few Euros a month and they should invest at the beginning in order to save more money afterwards. Here are your options, the way they work and what they cost.

       

The fundamental question: Why do you need all these things?

You need to be clear about one thing before you read anything: What do you want to achieve with your website? The answer to this question is what everything depends on. Do you want to inform your customers only, do you want to earn money or do you just want to make direct sales via the Internet?

What is the total cost of a website?

The unique and ongoing costs are often divided.

One-off costs:

Concept: You should pay an agency or a web designer to create the structure of the website and set its functions, based on the goals that you pursue with the site.

Layout: The design of the page should be created by an experienced designer. He should do everything from the basic concept of your artwork (logo, letterhead, business cards) to the design of your products and services and the layout of the website.

Page creation: The actual pages of the website must be built from the specifications of the layout.

Image editing: Photo and graphics have to be optimized for the Internet and edited in a professional manner. However, the loading time should not be too long.

Text: The text is a showcase of your company and decides the success or failure of the page. The laws for online texts are significantly different. So it is generally advisable not to simply create a text of a brochure, etc. without paying attention to keywords or other important aspects. Your text plays a crucial role when it comes to search engines.

Training: Make sure you organize the team in charge with the creation of your website properly. The training should be just as efficient whether you have a single employee or more. The key tips and tricks are much easier to learn if they are put in practice or if they are learned from someone who has put them in practice.
Running costs: Internet address (domain): Even the mere holding of the domain costs money. There are services offered for low costs, but you will never be able to reserve a profitable domain name for free, that is for sure.

Rent for the space: Your website is ranked on the server. The technical term for this is web space. This space for rent requires a monthly fee. (Tip: This rent is favorable to you unless you are your own provider. This is what you call basic parameters of the web space. Then, you can locate a suitable provider, but this cost even more.)

E-mail: Whether visible or invisible in the bill, you pay for your new Internet presence. Please do not make the mistake of paying a web address and e-mail from T-Online Web.com or to keep yours. They are honorable providers, but that is simply unprofessional. Today, virus protection and spam filters for unwanted spam are also included in the mail costs.

Traffic: A powerful mechanism works in the background when a user wants to access your website. Many computers operate on hand in hand networks so that your page appears on the screen of the user. There are companies that ensure that it all works and of course, these companies do this for money. You should also pay attention to data traffic and website traffic. In general, data traffic is already included in an average monthly fee, so that no surprises should usually await you, except, of course, if your Internet presence suddenly hits the roof. You should always pay attention to this point when you compare web space providers.

Additional options: You usually need more than the minimum of technology to create your website, but you should not be worried because you have a wide range of additional options you can use. The running costs increase in both cases.

Note: Think of what you need in advance. Many providers classify their monthly rates as "setup" (in the large printed brochures) or "handling charges" (small prints). In addition to this, the minimum terms are 12 or 24 months. Those who want to extend that term have to pay for it.

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